Digital Marketing & Graphic Design Specialist

JOB PURPOSE

The Marketing & Communications Specialist at the CLIENT is responsible for managing online and offline communication channels to enhance brand awareness and engage with clients effectively.

This role focuses on promoting products and services, coordinating promotional material design and distribution, and maintaining branding consistency across various platforms​Key Responsibility areas & activities

Promotion and Branding:- Promote AWN's products and services through various marketing channels.- Coordinate the design of promotional material and ensure distribution across online and offline channels.- Develop templates and guidelines to maintain branding consistency.

Advertising and Outreach:- Advertise the company and its offerings through diverse media platforms.- Plan and organize interviews and press conferences as necessary.

Content Creation and Engagement:- Produce engaging marketing copy for the company's website.- Create and send regular newsletters with updates about AWN and its subsidiaries.

Performance Tracking and Networking:- Track the return on investment (ROI) for marketing campaigns and initiatives.- Participate in social media groups and professional platforms to engage with potential clients.

Client Interaction and Feedback:- Monitor AWN's corporate website and social media pages to address client queries and comments promptly.-

Network with industry experts and potential clients to increase brand awareness.- Gather customer feedback to inform sales and product development teams.

Operating Environment:‒ The Marketing Communications Specialist primarily operates in a dynamic environment, managing both online and offline communication channels.​

Requirements

Qualifications and Experience:

Bachelor’s degree in marketing, Communications, Public Relations, or a relevant field.‒ Proven work experience as a Marketing Communications Specialist or similar role, preferably with familiarity in both B2B and B2C advertising campaigns.

Job Specific Skills:‒

Proficiency in web content management tools like WordPress.‒ Experience in utilizing MS Office suite for various marketing tasks.‒ Knowledge of SEO principles and hands-on experience with Google Analytics.‒ Demonstrated expertise in crafting compelling marketing copy and newsletters.

Competencies:‒

Knowledge of SEO principles and Google Analytics.‒ Experience with marketing campaigns on social media platforms.‒ Excellent verbal and written communication skills.‒ Good presentation skills.