IFFCO

Regional Marketing Lead (Bakery)

IFFCO

UAE, United Arab Emirates

Job Details

Type: Full Time

Post Date: 30+ days ago

Industry: Other

Job Description

As the Regional Marketing Lead, you will play a pivotal role in shaping our brand presence, understanding market dynamics, and developing innovative strategies to enhance our product portfolio as well as the brand & communication ownership.

This role demands a mentality suited for start-ups and a willingness to roll up your sleeves and start from scratch, setting up new practices within your region.

  • Stay up to date with the latest trends and best practices in bakery marketing

  • Develop and implement effective marketing strategies to promote the bakery's brand and products

  • Create engaging content to be used across multiple platforms.

  • Identify opportunities for product innovation and expansion and managing new product development cycles with internal stakeholders

Established in 1975, IFFCO is a multinational group based in the United Arab Emirates which manufactures and markets a well-integrated range of mass-market food products, related derivatives, intermediates, and services. IFFCO runs 95 operations in 49 countries around the world and employs more than 12,000 people. Its products reach 5 continents. With a portfolio of 80+ brands, it has firmly established itself as one of the main and most diversified groups in the Middle East.

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