Marketing and Growth Manager

Marketing and Growth Manager

What we're looking for

Al Mustaqbal is seeking an innovative and results-driven Marketing and Growth Manager to lead the school’s marketing, communications, and growth strategies. This role is critical to expanding our reach, promoting our unique educational offering, and building a strong, recognizable brand within the community.

The Marketing and Growth Manager will be responsible for creating and implementing comprehensive marketing campaigns, enhancing the school's digital presence, driving enrolment growth, and increasing engagement with current and prospective students and their families.

Responsibilities

• Marketing Strategy Development
• • Create and execute comprehensive marketing strategies to enhance Al Mustaqbal’s visibility and brand recognition.
  • Develop targeted campaigns that resonate with Muslim parents looking for Arabic language education.
  • Monitor and analyse the effectiveness of marketing campaigns to ensure ROI.
• Digital Marketing and Social Media Management
• • Manage the school’s website, social media accounts, and online content.
  • Use digital platforms (Facebook, Instagram, YouTube, etc.) to engage with current and potential students.
  • Optimize the school’s digital presence through SEO and SEM strategies.
• Growth and Enrolment
• • Drive new student enrolments by crafting and executing lead generation and nurturing strategies.
  • Develop and manage a customer relationship management (CRM) system to track leads, follow-ups, and student inquiries.
  • Organize online and offline events to attract prospective students, including webinars, open houses, and parent information sessions.
• Brand Management
• • Ensure consistency in messaging across all platforms and touchpoints.
  • Establish and maintain relationships with local community organizations and media outlets.
  • Develop compelling promotional materials including brochures, newsletters, and email campaigns.
• Community Engagement and Partnerships
• • Build relationships with local mosques, Islamic schools, and community groups to enhance the school's community presence.
  • Identify and manage partnerships that support the growth of the school and align with its mission.
• Reporting and Analysis
• • Provide regular reports on key marketing metrics, student acquisition, and overall growth performance.
  • Use data and insights to continuously improve marketing strategies and tactics

Key Requirements

• Experience and Skills
• • Proven experience in marketing, preferably within the education or non-profit sector.
  • Strong understanding of digital marketing, including SEO, SEM, content creation, and social media management.
  • Strong communication skills—written, verbal, and visual.
  • Experience with CRM tools, email marketing platforms, and analytics software.
  • Ability to manage multiple projects simultaneously and meet deadlines.
• Personal Attributes
• • A creative and strategic thinker with a passion for growth and development.
  • Strong organizational skills with excellent attention to detail.
  • Proactive, self-motivated, and able to work independently and within a team.
  • Deep understanding of the Muslim community, culture, and values.

Qualifications

• Degree in Marketing, Communications, Business, or related field (preferred).
• At least 1.5 years of marketing or growth management experience, preferably in education or community-focused organisations.
• A strong portfolio of successful marketing campaigns and projects.

Benefits

• Competitive salary based on experience.
• Opportunity to work in a faith-based, community-driven environment.
• Professional development opportunities, including training and conference attendance.
• A supportive and inclusive team culture.

About Us

Al Mustaqbal is a part-time Arabic primary school located in Gants Hill, Ilford. Our mission is to provide high-quality, authentic Arabic education that bridges the gap for UK Muslim children. We focus on teaching Fusha Arabic, the classical language of the Quran and Prophet ﷺ, and aim to instill a deep love of the language, culture, and Islamic teachings. Our school is not just about academics; it’s about nurturing future leaders in faith and community.

How to Apply

Please submit your CV and a cover letter outlining your experience and why you are a great fit for this role to **admin@mustaqbal.co.uk.** It would be great to hear your ideas for growing and promoting Al Mustaqbal.