Brand Manager

Formulate comprehensive marketing strategies integrating offline and online approaches.

• Define action plans to synchronize offline and online marketing initiatives cohesively.
• Develop innovative strategies to enhance brand visibility and promote applications.
• Liaise with offline and online marketing teams, ensuring alignment in goals and strategies.
• Collaborate with the online team to integrate digital marketing efforts with offline campaigns.
• Coordinate cross-functional teams to execute integrated marketing initiatives effectively.
• Oversee the planning and execution of marketing campaigns across both channels.
• Monitor campaign performance metrics to assess the impact of integrated strategies.
• Make data-driven decisions to optimize and enhance overall marketing effectiveness.
• Ensure consistency in messaging, branding, and promotional activities across offline and online channels.
• Align offline and online processes to provide a seamless user experience for customers.
• Develop strategies to leverage each channel's strengths for maximum impact.
• Analyze data from offline and online marketing efforts to derive actionable insights.
• Generate reports on the performance of integrated marketing strategies and campaigns.
• Identify opportunities for improvement and recommend strategies for enhancement.

Requirements:

• Proven experience in marketing management roles with a focus on both offline and online strategies.
• Strong knowledge of offline and online marketing channels, trends, and best practices.
• Excellent leadership and communication skills to collaborate with diverse teams effectively.
• Analytical mindset to interpret data and drive informed decisions for marketing optimization.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Digital Marketing – 5 years of UK experience.

Job Type: Full-time

Pay: £40,000.00 - £45,000.00 per year