Head of Marketing

Key Responsibilities

Marketing Strategy

• Develop and oversee the annual marketing strategy.
• Identify key marketing goals, target audiences, and channels.
• Manage and optimise marketing budgets, ensuring cost-effective strategies, and track and report on budget spend.

Donor Communications Strategy

• Create and distribute communications to donors on a quarterly basis.
• Produce an annual report showcasing all activities and output.
• Partner with the Fundraising Team to understand and deliver any other communications required by our donor acquisition and retention strategy.
• Ensure messages are engaging, informative, and aligned with the academy’s mission.

Content Strategy and Social Content Delivery

• Develop a comprehensive annual content strategy, including the rollout of onsite classes and Roots Essentials Online.
• Create and schedule social media content to be posted at optimal intervals for different channels.
• Ensure content is engaging, varied, and reflects the academy’s values and activities.

Collateral for Donors, Partners, and Internal Use

• Create marketing collateral to introduce Roots Academy to donors, partners, and internal audiences.
• Ensure materials are aligned with Roots branding and effectively communicate the academy’s mission and impact.

Team Development

• Build and develop the existing marketing team, recruit to fill gaps in the team, and coach all team members to support their growth.
• Provide line management for all team members.

Person Specification

Essential Criteria

• Demonstrated ability to develop and execute strategic marketing roadmaps.
• Proficiency in developing content strategies and managing social media platforms.
• Experience in internal communications, including creating newsletters.
• Familiarity with creating marketing collateral for donors, partners, and internal use.
• Excellent project management skills, with the ability to develop and implement project plans.
• Strong analytical skills to assess and improve marketing strategies.
• Proficiency in using marketing and design tools.
• Strong communication skills, both written and verbal.
• High level of organisational skills and attention to detail.
• Ability to work independently and as part of a team.
• Willingness to travel as required for the role.

Working Conditions

• Hours: 40 hours worked flexibly during the week.
• Travel requirements: Up to 15% across the UK.

Roots Academy is committed to safeguarding, diversity, equity, and inclusion. All successful candidates may be required to undergo safeguarding training and relevant background checks before starting their role.