Growth Lead (Full time OR Fractional)

Growth Lead (Content-Led) — Full-Time or Fractional

Location: Remote (UK market experience required)
Commitment: Fractional (1–2 days/week) or Full-time
Stage: Early traction, lean team, growing ~5× YoY

The opportunity

At Riwaya, we’re building a values-led B2C Islamic marketplace serving UK consumers. Trust-first, clarity-driven growth matters more to us than hype.

We have early traction, a small execution team, and a clear product. We currently have ~1,000 sellers onboarded and are growing quickly. What we need now is focused growth leadership — someone who can decide what matters, create momentum, and help take us from hundreds of thousands in sales to millions as we scale the marketplace.

The role

This is a hands-on, content-led growth role.

You will not just advise — you will do.

You will:

• set growth priorities (what to do, what to ignore)
  
• shape messaging and positioning
  
• create content yourself
  
• run focused experiments
  
• run and iterate on paid ad campaigns
  
• improve conversion and retention before scaling traffic
  

We care more about judgment, experimentation, and execution than polish.

What you’ll actually do

• Decide which growth levers to focus on — and which to deprioritise
  
• Create and iterate on core messaging and positioning
  
• Personally create content, including:
  
• • social posts (including simple reels and carousels)
    
  • copy for emails, ads, and landing pages
    
• Own email marketing and customer lifecycle communication
  
• Improve conversion across the funnel (site, messaging, flows)
  
• Use paid ads creatively (retargeting, demand capture, testing)
  
• Design simple systems that others can execute
  
• Work closely with the founder with real decision authority
  

What we’re looking for

• Strong experience marketing to UK consumers
  
• Excellent writing and messaging skills
  
• Commercially minded (you care about revenue, not vanity metrics)
  
• Calm, pragmatic, fail-fast mindset
  
• Comfortable operating with limited resources
  
• Respectful of values-led / faith-based audiences
  

Engagement options

We’re open to two paths, depending on fit:

Fractional

• 1–2 days per week
  
• Initial 3-month engagement (extendable)
  

Full-time

• Competitive salary
  
• Equity potential linked to performance and ownership
  

Founder note

We’re building something meaningful and long-term. If you enjoy clear thinking, hands-on execution, and trust-led growth, we’d love to talk.

To apply or learn more, Email us at team@riwaya.co.uk