Director, PR, Strategic and Innovative Marketing

Key Responsibilities:

• Develop and implement strategic multimedia initiatives aligned with the company's business goals.

• Lead the creation of a comprehensive marketing and PR strategy to enhance awareness and market presence.

• Collaborate with senior leadership to identify and prioritize key business opportunities.

• Develop the Go to Market strategies for new business ventures to serve the business objectives to include the following:-

• Content creation and Development-

• Oversee the creation and distribution of multimedia content across various platforms (video, social media, digital advertising, etc.).

• Innovate new formats and channels for engaging target.- Manage the creation of the content that includes videos, Press materials, interviews, etc.

• Design and execute multi-channel marketing campaigns to drive customer acquisition and retention.

• Analyze campaign performance and optimize strategies for maximum impact.

• Manage relationships with external agencies and vendors to support marketing initiatives.

• Develop and manage public relations strategies and maintain relation with Media.

• Oversee the creation of press releases, media kits, and other PR materials.

• Build and maintain relationships with media outlets and industry influencers.

• Manage events that are related to external parties and partnerships.

• Develop and manage strategic marketing plans for external partners and stakeholders.

• Coordinate and oversee joint marketing initiatives and co-branding efforts with external parties.

• Ensure alignment of external marketing

• Guide and mentor a team of executives providing assistance where necessary

• To train and monitor the performance of the team ensuring that all KPI's and development Objectives are met

• Foster a collaborative and innovative team culture.

• Provide ongoing training and development opportunities for team members

• Proactively take responsibilities of self-improvements by staying well-informed of developments in local and international media trends, innovations in telecom.

• Other duties as directed by direct supervisor or other superiors.

  Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).

  Job specific technical Skills:

• 8-9 required years of experience in marketing, and public relations.

• Proven track record of developing and executing successful multimedia and marketing strategies.

• Strong understanding of the telecom industry and its market dynamics.

• Experience in managing strategic marketing relationships with external parties.

• Excellent leadership, communication, and interpersonal skills.

• Proficiency in digital marketing tools, analytics, and multimedia software.

• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

• Creative thinker with a passion for innovation and problem-solving.

• Excellent verbal and written communication skills.

• Demonstrated problem solving and negotiation skills.

• Solid ability to present to senior audiences and facilitate the same.

• Strong executive level presence.

• Superior organizational skills.

• Strong experience managing teams.