Social Media Manager

About Us

NoorMatch is a Muslim marriage platform that uses AI to assist Muslims in finding their spouse. We are dedicated to upholding Islamic values in every aspect of our platform, from how we design our product to how we show up online. Our mission is to make the journey of finding a spouse easy, stress-free, and fully in line with Islamic principles.

The Role

We are hiring a Social Media Manager to lead our content and organic marketing efforts for NoorMatch, and occasionally for our sister brand MuslimJobs, our sister company. This role requires ownership of the full content marketing cycle, from brainstorming and scripting, to filming, editing, and posting content regularly on TikTok and Instagram.

You must be comfortable in front of the camera, as you'll be the face and voice behind much of our content. You’ll be expected to work independently, manage your time and output, and collaborate directly with the founder.

We’re looking for someone who is both creative and self-driven, and who thrives in a fast-paced, mission-driven environment.

Key Responsibilities

Content & Strategy

• Develop and execute a clear organic marketing strategy on TikTok and Instagram
• Regularly study competitors and trends to identify what’s working and how to adapt it effectively
• Spot and utilize relevant trends, memes, and formats while ensuring full alignment with Islamic values
• Plan and manage a content calendar for consistent, relevant posting

Content Creation

• Script, film, and edit short-form videos / reels weekly (15–60 sec)
• Act as the on-screen presenter for many videos—speaking clearly
• Edit videos using tools like CapCut
• Ensure every piece of content is reviewed through the lens of Islamic values

Publishing & Engagement

• Post consistently on TikTok and Instagram
• Respond to comments and DMs respectfully and in line with Islamic etiquette
• Monitor trends, algorithms, and platform updates to stay ahead

Analytics & Growth

• Track key performance metrics (views, engagement, growth, etc.)
• Run A/B tests on hooks, captions, and timings
• Use data to drive decisions and improve future content performance

Cross-Brand Support

• Occasionally create or adapt content for MuslimJobs (~20% of your time)
• Adjust tone and themes to match each platform and audience

Candidate Profile

• Our focus is towards solving problems for Muslims, so the ideal candidate should have a good understanding of the basics of Islam, and should be interested and passionate about solving problems for Muslims (very important)
• Fluent in English (as our audience is international)
• Have previously managed social media accounts and/or have experience producing content

What We Offer

• We believe in a healthy work-life balance, that's why after 5:30pm, we all go home
• Opportunity to work on various projects, from small impact projects to large impact projects
• Opportunity to make a difference in the lives of Muslims worldwide
• Performance-based bonuses, we reward high-performing team members with quarterly bonuses tied to metrics like engagement, follower growth, content output, and creativity in execution
• 26 paid holiday leaves

Location: Bukhari Commercial Area, Defence Phase 6

Office Hours: 9am – 5:30pm

Work Days: Monday – Friday