Paid Social Lead (Meta Ads)

Kwayse is The Muslim Marketing Agency. Since 2019 we have worked with over 150 brands, and today we market to Muslim consumers in English, French and Arabic for Muslim ecommerce brands, Islamic institutes and Muslim charities across the UK, Europe, the Gulf and North America.

We are hiring a Paid Social Lead to own Meta advertising across our client accounts.

Why this role is worth your time

Most media buying jobs are the same accounts selling the same things. Ours are not. In any given month you might be running acquisition for a Quran distribution business reaching donors in Saudi, Zakat campaigns for a UN agency, a mosque rebuild appeal in London, and a French Islamic bookstore trying to double its orders.

The work funds things that matter. When a campaign performs, a masjid gets built or a family gets fed. That is not marketing language, it is what these clients actually do.

This is a senior, client-facing role. You lead the paid campaigns, our creative team produces to your brief, and you are the client’s point of contact on everything campaign-related. Our sales team handles the commercial relationship, so your focus stays on performance.

What you will do

• Own strategy, setup and optimisation for Meta Ads across our client accounts
• Work alongside our creative team, briefing what you need and directing what gets made
• Act as campaign account manager: the client’s main point of contact on performance, results and what comes next
• Own monthly reporting and present results on a video call
• Manage budget pacing and performance across every paid social account
• Set up conversion tracking properly, including Pixel, Conversions API and GA4
• Write the SOPs that let us scale the paid media team around you

What we are looking for

Essential

• Strong, proven Meta Ads experience for UK or US audiences, not only local markets
• Real accountability for budget and return, not just campaign execution
• Experience in ecommerce, charity fundraising, or both
• Spoken English strong enough to present confidently to a UK or US client
• Able to work UK hours

Useful, not essential

• Google Ads or TikTok Ads experience
• Arabic alongside English

Who does well here

We hire for character as much as skill: honesty, doing the right thing when nobody is watching, putting the client first, and being willing to go beyond your job description to help clients and the company grow.

Package

Fully remote, wherever you are. Salary reflects location and experience. Performance bonuses tied to client results and retention, and a clear path to leading the paid media team as the agency grows.

How to apply

Email careers@kwayse.com with:

1. Your CV
2. The monthly ad spend you have personally managed, and where you are based
3. Your location and monthly salary expectation in USD
4. A short video, 60 to 90 seconds, talking us through one ad account you ran: what the problem was, what you changed, and what happened. Filmed on your phone is completely fine. We want to hear how you explain your work, because you will be doing exactly this with our clients every month. If you would rather not appear on camera, a voice recording is fine.

Applications with all four are read carefully and we reply to every one. Applications missing any of them are not reviewed.